A Wake-Up Call for the Accounting Profession

PodcastNews
Written By Alexis Kelly

David Wurtzbacher, Ascend's founder and CEO, recently joined Blake Oliver on the Earmark Podcast for a candid conversation about the future of the accounting profession.

The episode, titled "The Math Is Brutal: Every CPA Must Triple Their Productivity by 2035 or Face Professional Extinction," dives into a stark projection: by 2035, every CPA will need to be 2.7 times more productive than they are today to keep up with rising demand and a shrinking talent pool.

During the discussion, David outlined three key transformations necessary for firms to achieve this seemingly impossible goal:

  • A New Approach to Leadership: Leaders must evolve from managing partners to strategic CEOs.

  • Firm-Friendly Technology: Firms need to adopt technology at an enterprise scale that they can't afford on their own.

  • A Culture of Ownership: The profession needs a new approach to talent, with equity ownership as a key component.

By empowering firms to make these transformations, Ascend helps entrepreneurial CPAs "go further together," safeguarding their independence while unlocking exponential growth.

Alexis Kelly
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